Pay-per-click (PPC) campaigns are a cornerstone of digital advertising. But with high visibility comes high vulnerability—particularly from bots that click on ads without genuine user intent. Bot traffic inflates costs, distorts conversion rates, and damages campaign effectiveness. While traditional ad platforms offer limited bot filtering, Cloudflare provides a powerful, infrastructure-level solution to detect and stop this unwanted traffic before it even reaches your analytics tools or landing pages. This article explores how Cloudflare can help detect bot traffic in PPC campaigns, how it integrates into your existing stack, and what actionable steps marketers can take to protect their ROI. What is Bot Traffic in PPC Campaigns? Bot traffic refers to non-human visits generated by automated scripts or programs. In the context of PPC campaigns, this includes: Click fraud by competitors or shady publishers Web scrapers targeting ad URLs Traffic from infected devices (...
Glossaries are often overlooked in content marketing. Yet, when executed strategically, they can become some of the most valuable and sustainable link-building assets in your SEO toolkit. The key is to build a glossary that serves as a reference point for your niche, growing naturally over time with minimal effort. In this article, we will explore how to create and maintain a glossary or resource library that earns passive backlinks, enhances topical authority, and delivers long-term value to both users and search engines. Why Glossaries Attract Backlinks Glossaries are simple yet powerful because they serve as an essential, comprehensive resource. The reason they earn backlinks over time is due to their: Reference value: Glossaries provide definitions or explanations of terms that others in the field will need to cite. Timeless relevance: Glossary entries are often evergreen, requiring little upkeep after the initial creation. Searchability: Specific keywords ...