Every digital marketer relies on performance data to optimize advertising spend. While tools like Google Ads, Facebook Ads Manager, and Google Analytics provide a surface-level view of engagement, they often fall short of revealing what truly happens on the network. That’s where Cloudflare Logs come in. Cloudflare Logs give you raw, real-time access to every HTTP request that touches your website, including both human and bot traffic. This can help you validate campaign performance, troubleshoot anomalies, and uncover optimization opportunities that conventional analytics tools might miss. What Are Cloudflare Logs? Cloudflare Logs are detailed records of HTTP requests passing through Cloudflare’s edge servers. These logs include granular metadata for each request, such as: Timestamp and request path Source IP and user agent Geographic and ASN data HTTP methods and response codes Firewall decisions, cache status, and latency measurements Unlike browser-...
What is the Skyscraper Technique and Why Does It Work? The skyscraper technique is a link-building strategy popularized by Brian Dean of Backlinko. It revolves around finding high-performing content, creating something even better, and reaching out to the same audience for backlinks. By producing superior content, you make your content the new "go-to" resource, attracting valuable backlinks naturally. How It Works: The Core Steps The skyscraper technique involves three core steps: Step 1: Find high-ranking content in your niche that has earned a lot of backlinks. Step 2: Create a more comprehensive, updated, and valuable version of that content. Step 3: Outreach to the websites that linked to the original content, offering your superior version as a resource. Case Study: Earning 120 Backlinks in 3 Months with the Skyscraper Technique A digital marketing agency applied the skyscraper technique to an article titled “Ultimate Guide to SEO.” By researchin...