Digital marketers often depend on analytics platforms to understand website traffic, user engagement, and campaign effectiveness. Google Analytics is the industry standard for client-side behavior tracking, but it has its blind spots. That’s where Cloudflare Analytics comes in—offering a powerful server-side view that complements Google’s data. Combining both tools unlocks a 360-degree understanding of web performance, user behavior, and potential threats. This guide explores how marketers can use Google Analytics and Cloudflare Analytics together to sharpen their insights, detect inconsistencies, and improve conversion funnels. The Limitations of Google Analytics While Google Analytics offers deep behavioral insights, it primarily operates through JavaScript and cookies. This leads to several shortcomings: Blocked Scripts: Adblockers or privacy settings can prevent data from being collected Latency Blind Spots: GA doesn’t report server-level performance metrics l...
Some pages earn a flood of backlinks within days and then fade. Others quietly gather links month after month, becoming the backbone of a site’s authority. The difference? Structure and timelessness. That’s where evergreen content hubs shine. In this article, we’ll walk through how to design and build evergreen content hubs—central resources that earn backlinks passively over time while improving topical authority and internal SEO performance. What Is a Content Hub? A content hub is a strategically organized group of related content centered around one main “pillar” topic. It usually includes: A comprehensive pillar page —the central, all-encompassing guide Multiple supporting articles —focused on specific subtopics Logical internal linking —connecting all related pieces Example: A content hub about email marketing might include a pillar page titled “The Complete Guide to Email Marketing,” with child articles such as: “How to Write High-Converting Email Su...