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how to use cloudflare logs to understand ad campaign performance

Every digital marketer relies on performance data to optimize advertising spend. While tools like Google Ads, Facebook Ads Manager, and Google Analytics provide a surface-level view of engagement, they often fall short of revealing what truly happens on the network. That’s where Cloudflare Logs come in. Cloudflare Logs give you raw, real-time access to every HTTP request that touches your website, including both human and bot traffic. This can help you validate campaign performance, troubleshoot anomalies, and uncover optimization opportunities that conventional analytics tools might miss. What Are Cloudflare Logs? Cloudflare Logs are detailed records of HTTP requests passing through Cloudflare’s edge servers. These logs include granular metadata for each request, such as: Timestamp and request path Source IP and user agent Geographic and ASN data HTTP methods and response codes Firewall decisions, cache status, and latency measurements Unlike browser-...

how to build linkable assets that earn backlinks on autopilot

Backlinks remain one of the most influential ranking signals in search engine optimization. But instead of chasing links manually through cold outreach or link exchanges, what if your content could attract links passively? That’s the power of linkable assets—high-value content designed to naturally earn backlinks over time. In this guide, you’ll learn what makes content truly link-worthy, what types of assets work best, and how to strategically create resources that others can't help but reference. What Is a Linkable Asset? A linkable asset is a piece of content that is so useful, authoritative, or unique that other websites want to link to it. It solves a specific problem, offers insight others can't easily replicate, or delivers value in a way that supports external articles, guides, or research. Common forms of linkable assets include: Comprehensive guides Original research and statistics Infographics and visual explainers Free tools or calculato...