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how to use cloudflare logs to understand ad campaign performance

Every digital marketer relies on performance data to optimize advertising spend. While tools like Google Ads, Facebook Ads Manager, and Google Analytics provide a surface-level view of engagement, they often fall short of revealing what truly happens on the network. That’s where Cloudflare Logs come in. Cloudflare Logs give you raw, real-time access to every HTTP request that touches your website, including both human and bot traffic. This can help you validate campaign performance, troubleshoot anomalies, and uncover optimization opportunities that conventional analytics tools might miss. What Are Cloudflare Logs? Cloudflare Logs are detailed records of HTTP requests passing through Cloudflare’s edge servers. These logs include granular metadata for each request, such as: Timestamp and request path Source IP and user agent Geographic and ASN data HTTP methods and response codes Firewall decisions, cache status, and latency measurements Unlike browser-...

forum backlink strategies that work

Understanding the Value of Forum Backlinks Forum backlinks, when acquired ethically and strategically, can significantly boost a website’s domain authority and organic visibility. Unlike spammy or paid links, backlinks from reputable forums carry weight because they emerge from real communities with active discussions. They also help drive targeted traffic and build authority within a niche. Why Forum Links Still Matter They offer niche relevance when chosen carefully. They drive referral traffic from engaged audiences. They can strengthen topical authority. They are relatively easy to acquire with effort and patience. Case Study: Driving SEO Growth Through Forum Backlinks One of our clients, a B2B SaaS company in the project management space, saw a 36% organic traffic increase in 4 months by strategically participating in relevant forums like Reddit, Quora, and niche subforums of Stack Exchange. They didn’t spam links. Instead, they built a presence by answering...