Digital marketers often depend on analytics platforms to understand website traffic, user engagement, and campaign effectiveness. Google Analytics is the industry standard for client-side behavior tracking, but it has its blind spots. That’s where Cloudflare Analytics comes in—offering a powerful server-side view that complements Google’s data. Combining both tools unlocks a 360-degree understanding of web performance, user behavior, and potential threats. This guide explores how marketers can use Google Analytics and Cloudflare Analytics together to sharpen their insights, detect inconsistencies, and improve conversion funnels. The Limitations of Google Analytics While Google Analytics offers deep behavioral insights, it primarily operates through JavaScript and cookies. This leads to several shortcomings: Blocked Scripts: Adblockers or privacy settings can prevent data from being collected Latency Blind Spots: GA doesn’t report server-level performance metrics l...
While blog posts and listicles may come and go, whitepapers and eBooks have the unique ability to generate backlinks long after their publication. These in-depth resources are often referenced by bloggers, journalists, educators, and professionals seeking authoritative insights—and when structured strategically, they can become evergreen assets in your backlink portfolio. In this article, we’ll break down the strategy of creating downloadable content that naturally attracts backlinks, increases topical authority, and strengthens your brand's position in your niche. Why Whitepapers and eBooks Work for Link Building Unlike ordinary web content, whitepapers and eBooks offer depth and original thought, which are highly valued in the link-building ecosystem. Their backlink appeal lies in: Perceived authority: Long-form content is often seen as more trustworthy and research-based. Downloadable format: PDF files or gated content feels more “official,” making them mor...